Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer fashion at one of the UK's leading department stores. Expect to find brands such as Reformation, Rixo and Ganni along with homeware, beauty technology and many more.

ASOS has 850+ brands across petite, tall and curvaceous ranges. The most popular among the influencers Oh Polly sells two-piece sets and body-con dresses while cult-favourite Nasty Gal is focused on vintage-inspired styles. BooHoo is a fast-fashion behemoth. BooHoo offers a range of affordable womenswear.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was founded with fashion-conscious consumers in their twenties in mind. The company initially sought to raise startup funds through the sale of cheap copies of fashions worn by celebrities like Sienna Miller and Kate Moss. After a few years, Nick Robertson and Susanne Clare decided to focus on clothing since it would yield the best returns.

The ASOS website has a wide range of sizes and products including maternity and extra size clothes accessories, shoes, and stationary. The ASOS website also offers numerous fashion guides, #AsSeenOnMe and other content that will help inspire. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app offers a seamless shopping environment, including synchronization of saved items and a quick checkout. The app also shows stock information, which helps keep customers from disappointment when items are not in stock. This is an excellent example of how retailers could make use of e-commerce technology to improve customer engagement and build brand loyalty.

George at ASDA

Founded in 1989, George is Asda's fashion brand with clothes for women, men, and kids. The brand offers a variety of reasonably priced and ethically sourced clothing. Customers can purchase clothing online, at more than 500 Asda stores, and on the George website.

The new collection taps into the 'quiet luxury' trend, featuring pieces made from silk, cotton, and linen blends. The collection includes slouchy suit, ribbed separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt and rise up to 77 pounds for 5.11 Professional Tactical Trousers the full suits.

As a fast-fashion store, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's retail planning software to modernise and future-proof its planning process. It can now send visual merchandising designs and briefs with unbeatable speed efficiency, speed, and ease. The company also utilizes StyleShoots all-in-one photography machines, that instantly remove garments from their backgrounds and are uploaded to the Visual Retailing system for instant use in VM layouts. This helps increase merchandising conformity and ensures that all stores get the identical information.

Debenhams

Debenhams, one of the most storied UK department store chains offers an array of clothing and other products. It has a variety of brands, and offers regular discounts and sales. The company also offers various services to help customers locate the products they're looking for.

The store was founded in London in 1778 as a drapers' shop. Through the years, it has evolved into a large department store chain with global reach. It is a renowned fashion retailer that is known for its exclusive brands and designer clothes. It has a significant online presence.

While some Debenhams stores have closed during the COVID-19 pandemic, it has continued to operate online. The company recently sold its brand and websites to Boohoo Group for PS55 million. This transaction demonstrates the growing power shift from retailers who are weighed down by brick and mortar investments to their more agile online counterparts. This trend is likely to continue as the number of shoppers continues to decline in physical stores.

Topshop

Topshop is a fashion store that sells men's and women's clothing as well as accessories. It has several different brands, including Collections and Boutique. The company offers stylist services that recommend clothes according to the user's personality. This is a great option for fashion-conscious or indecisive individuals.

In the past, a trip to London's Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes and Boohoo, with the flagship store's awe-inspiring interior stuffed with makeup, shoes, and clothes to explore as you navigated its labyrinth of mirrored escalators to the beat of pounding house music. The company's fortunes took a turn for worse and now it appears that the entire Arcadia Group - - which includes Topshop, Dorothy Perkins, and Boohoo could be headed towards collapse (Yahoo Finance, 2012).

What has saved Topshop in the past was its unique selling point of being the closest high-street shopper got to catwalk fashion however, this was the thing that ultimately ended it. Asos and Elegance Balcony Bistro Set Boohoo started offering the same fashions at a cheaper price. Shops were closed by the thousands.

Missguided

Missguided, a fashion-focused UK website, sells stylish pieces inspired by celebrity style. The site has a feminine theme, with white and Travel Luggage Set Pink Zebra. It also features different female models and clothes on its website. The site provides free next-day delivery and students can avail a discount for customers.

The site has a wide selection of products and is targeted at 16-34 year olds. The brand is a competitor of Boohoo which is a fashion retailer that sells trendy clothes for the same market. The site features bold headings that include pictures of clothes. Boohoo allows customers to sign up for their newsletter and Farmhouse Wall Sconce receive updates about new products.

The company was founded by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022 Missguided was placed in administration, owing millions to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers in over 100 countries. Its own brand of fashion clothing is designed and sourced mostly from the United Kingdom. In addition to its own label, the company also has brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is built on maximising profits by selling to young people in search of trendy and new clothes at affordable prices. This segment, which is comprised of people under the age of 30 is a significant market in the world.

Boohoo's employees enjoy a variety of perks which include competitive bonus plans and long-term financial security with pension plans. The company also prioritizes employee wellness with onsite gyms and free healthcare cash plans and mental health services. The company is known for its commitment towards size inclusivity. It offers detailed size charts for clothing to aid shoppers in finding the perfect size.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide assortment of footwear, clothing and accessories. You can also buy groceries, household items and tools for DIY. The site offers a wide range of international brands and product.

Other online stores worth checking out include River Island for fashion-led pieces inspired by catwalks and the fashion of celebrities, Mango for affordable yet stylish Spanish clothes that look a lot more expensive than they are as well as Lavish Alice, which is a top choice for couture inspired designs that are great for both dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the site's looks.

John Lewis, a department store chain, is another must-see for fashion-conscious shoppers. Their selection includes cosmetics and cutting-edge electricals. They also have a wide assortment of household items, including unique tea caddies.